How to Get Booked on Podcasts: Jocelyn’s Story

How to get booked on podcasts: A real-life case study of getting invited to speak “everywhere”

Three DMs landed in Jocelyn’s inbox within 24 hours—all podcast invitations from hosts she’d never met!

It all happened because she learned how to get booked on podcasts… specifically on the right podcasts. We’re not talkin’ about pitching 100 podcasts to land one or two; more like pitch 20-30 podcasts to land 3-7 aligned guest speaking spots 🙌

That’s exactly what Jocelyn did, and when she showed up on aligned podcasts, other hosts wanted her on theirs too

This is what happens when you stop treating podcast guesting like a random tactic and start getting strategic about it. And Jocelyn’s story will show you exactly how it can work

The problem most course and program creators don’t realize they have

Before Jocelyn started using podcast guesting as her visibility strategy, she was stuck in a visibility bubble

“I think it was like kind of getting stuck in the bubble of your network and then just your network’s network that’s like immediate right there. You kind of get in this little bubble of only being around people who are like, one degree of separation from you”

She was active on Threads and she had great engagement on there. People were responding to her content about case study stories and client storytelling (yay!). But when she looked around, she kept seeing the same names. The same people in her network. The same friends-of-friends 🙃

It wasn’t that her visibility wasn’t working—it was working great within that circle. But if she wanted to grow her audience and business, Jocelyn needed to get in front of totally new people who had zero connection to anyone she currently knew

And that’s exactly what podcast guesting offered: a way to catapult herself out of that bubble and into completely different corners of the online business world

Why Jocelyn started figuring out how to get booked on podcasts (the right ones!)

Jocelyn was getting ready to launch her program Scale Your Resonance, where she helps business owners craft bestselling case study stories that sell their offers. And like anyone launching something new, she needed to test her messaging fast

Podcast interviews became her live testing ground

“It really helped me with my messaging. How am I communicating things? How do things actually naturally flow? What questions do people ask and want to know about?”

Here’s the thing about podcast interviews that most people miss: when you’re talking to an audience who doesn’t know you yet, you find out real fast what’s obvious to them versus what’s obvious to you 🫣

Jocelyn used every interview to refine how she talked about her offer. Did this angle resonate with people? Did the host get excited about the things she was sharing? Did people opt into her freebie afterward??

“They don’t know me yet, so what are they curious about? What’s not obvious to them that I think is obvious about this?”

And the beautiful part? She got paid to do it—literally. More on that in a minute 😜

The speaking opportunity that changed how Jocelyn gets booked on podcasts 🎙️

One podcast interview + one really engaged podcast community = within 24 hours, three new podcast hosts slid into Jocelyn’s DMs 🤯

“I got DMs within 24 hours from three other people inviting me to speak! And I was like, oh wow. Look at this little momentum…”

None of these hosts knew her. They weren’t in her network. They’d never heard of her before that podcast. But they’d seen members of that podcast’s community posting insights from the episode, sharing what they’d learned, talking about Jocelyn’s approach to case study storytelling—and they thought: she’d be perfect for my audience too!

Alleviating the constant pitching grind

You don’t have to pitch every single show you want to be on. When you show up well on the right podcasts, the invitations start coming to you 😊

“It’s so nice to have that happen because then it’s like, okay, this one speaking opportunity turned into three others. So then it becomes like a little bit more of momentum and yes, I’m still gonna pitch and go into the spaces that I want to be intentionally, but I can also begin to kind of build that snowball of people seeing me everywhere.”

The hosts reaching out weren’t just being nice. They were solving a problem for themselves: they needed a guest who could teach their audience about client storytelling… and Jocelyn had just proven she could do exactly that 😁

What actually happened behind the scenes💰

Let’s talk numbers, because this is where so many podcast guesting strategies falls apart. They do the interview, maybe get some new followers, and… that’s it 🤷‍♀️ No tracking. No follow-up. No idea if it actually worked!!

Jocelyn does it differently (and it makes a difference, too)

Getting paid $2,500 for an hour of time

“I’ve had a couple [times] where I did a podcast interview and got one client. And I’m like, great. That was an hour of my time. So in my mind I’m like, oh great, I got paid $2,500 because that’s the cost of my program to essentially show up for an hour!”

It’s easy to think “I didn’t get 20 clients from that interview, so it didn’t wooooork 😭” But one client from one hour of work? Dude, that’s a pretty solid ROI!

And it compounds, too. That one client also tells their network about you. They leave a testimonial. They become a case study you can use in future pitches. It all builds on each other and creates more opportunities and more ROI

Quality over quantity: 10-20 right-fit leads per opportunity

Jocelyn isn’t chasing hundreds of random subscribers. She’s tracking quality leads

“I’m asking people to opt into a free webinar. Even just seeing like 10 to 20 right-fit people come onto my email list after these opportunities and then seeing they’re staying and they’re opening and they’re clicking and things like that; I can really see that person’s community is really engaged in what I do”

She’s watching things like:

• How many people opt in from each podcast
• Whether they stay subscribed
• Whether they’re opening emails
• Whether they’re clicking links
• Whether they eventually convert

That data tells her which podcast hosts have truly aligned audiences—the kind worth building deeper collaborations with beyond just a single interview

Using data to decide which collaborations to deepen

“I have the data to be able to go back to them and say, ‘Hey, three of your people who came in through the podcast actually ended up converting, and we should do something about that and actually take it a level deeper'”

She’s not just doing podcast tours and hoping for the best 🫰 She’s tracking which shows send her the most engaged leads, then circling back to those hosts to propose email swaps, deeper collaborations, or reciprocal appearances

“That’s kind of the vision I have for where I see podcast guesting really fitting into my overall collaboration and growing that as I do more and more guest podcasting”

Most people never get here because they’re not tracking anything. But when you know which podcasts are actually driving results, you can double down on what works and grow it from there 🌱

The Everywhere Effect™ in action!

Remember how I mentioned that one of our mutual friends noticed Jocelyn “everywhere lately”?

That’s not an accident. That’s the Everywhere Effect at work 😏

When you show up consistently across multiple podcasts, something shifts in how people perceive you. You stop being “someone I heard on that one show” and become “that person I keep seeing on every podcast” 🎉

Credibility from getting booked on multiple podcasts

There’s social proof baked into podcast guesting that a lot of other visibility tactics just don’t have

When someone sees you’ve been invited to speak on five, ten, or twenty podcasts, their brain makes an unconscious assumption: Wow, all these hosts think this person has something valuable to say. There’s something here I should be paying attention to.

“There’s just that constant reminder of ‘Oh yeah, I’ve seen Jocelyn, I’ve seen Jocelyn before. I’ve seen Jocelyn before. Keep seeing Jocelyn.’ I know it has an effect on me. When I see somebody everywhere, I’m like, who is this person?0?”

And here’s the kicker: that credibility compounds even when people don’t subscribe to your email list right away

Maybe they hear you on one podcast and think “huh, interesting 🤔” Then they see your name pop up on another show. Then someone in their mastermind mentions you. By the time they actually need what you offer, you’re already top of mind because they’ve been seeing and hearing you everywhere (or that’s what it seems like 😉)

Consistency is how you get booked on podcasts regularly

Now, look, Jocelyn’s not relying on going viral or anything. She’s not waiting for the algorithm gods to smile on her. She has a system

“My goal is at least one interview booked a month. Every host is different in terms of when their schedule actually gets published—I could do it that month and it gets published that month; I could do it that month and it gets published three months later”

No matter when here guest podcast episodes actually go live, it doesn’t matter in the long-run! They all contribute to her Everywhere Effect™ and help grow her business 🙌

The ROI of one hour of time spent as a podcast guest

Think about this: one hour of your time, once a month, gets you in front of a brand new audience without relying on virality or ads or daily content creation

“Having that steady flow so that different corners of the internet are seeing me [is great]. I always know that I have one really simple way that I’m getting in front of a new audience every single month”

Jocelyn’s created a baseline visibility strategy that runs in the background while she focuses on serving clients and creating other content 🤩

The snowball effect of learning how to get booked on podcasts regularly

When you commit to consistency, the momentum builds on itself

“Being consistent with it is gonna get that snowball effect going, get people being like, ‘Wow, Jocelyn’s literally everywhere I turn. I’m sick of her, but in a good way. I need to be paying attention to her because clearly she’s in demand. Clearly everybody agrees that she has something valuable to share!'”

That first month, you might get 10 new subscribers. The second month, maybe 15, because some of those first listeners are now following you and sharing your content. The third month, hosts start reaching out to you because they’ve seen you on other shows and want you on theirs

It compounds… but only if you’re consistent ❄️

Tracking which types of shows perform better

Jocelyn’s not just showing up on any podcast that will have her. Honestly, that’s not gonna get you too far. Instead, she’s paying attention to which types of shows drive the best results—for her specifically! (What works for Jocelyn may not work for you 🤷‍♀️)

Some podcasts might send a ton of traffic, but those leads never convert. (No bueno) Others might send fewer people, but they’re highly qualified and ready to buy. (Yes, please!) By tracking this over time, you can optimize your pitching strategy to focus on shows that actually move the needle best for you

How the No-Fuss Podcast Tour™ made getting booked on podcasts easier

Here’s what Jocelyn loved about using a No-Fuss Podcast Tour to build her podcast guesting strategy

99% of shows were totally new to her

“I think 99% of them were new to me shows—so shows that I hadn’t heard of, shows that weren’t people in my direct network. And I know that was intentional on your part, but seeing that, I was like, ‘oh wow, look at all these shows I’ve never heard of!’ That’s what I was looking for [when I booked my No-Fuss Podcast Tour]”

If you already know the podcast host, let’s be real: you can probably figure out how to pitch yourself pretty easily. The value of a podcast tour isn’t just saving you time—it’s getting you in front of audiences you’d never find on your own! (Or at least, it would take you hours and hours to find all these new podcasts)

Podcasts were grouped by theme so pitching could be systematized

This is the part that made Jocelyn’s organized brain happy 😂

“I also really liked seeing you grouped them by different kind of themes so that I could have a set group of speaking topics that would be relevant for this group of podcasts. Which makes it so much easier for me to be able to be like, okay, all of these shows, the best angle to take here would be related to this.”

Instead of creating a completely new pitch for every single podcast, you’ve got a few core topics, with specific angles picked for each individual podcast. So the episode title gets customized. The questions get tailored to that specific audience… but the underlying framework stays consistent, so you’re not diluting your message and expertise

“It’s like, we’re going with this angle for these shows. We’re going with this angle for these types of shows. My brain loves that organization and being like, yes, I’m customizing, but I’m also systematizing at the same time.”

Getting known for the main thing without saying it the same way every time

You want to be known for something specific. But you also don’t want to give the exact same interview 47 times in a row, because that gets booooooring for you and for your audience 🙃

Grouping shows by theme (but customizing the angles) solves this. Jocelyn’s still talking about case study storytelling (or, in your case, your area of expertise). But you’re approaching it from different angles depending on the audience

One show might focus on how to gather client stories. Another might dive into using case studies in your sales process. A third might explore the psychology of why testimonials aren’t enough anymore

Same core expertise, but different entry points and talking points. This keeps it fresh for you, but valuable for each unique audience

Getting booked on podcasts: the sustainable visibility strategy

Jocelyn’s results aren’t just a fluke. They’re what happens when you approach podcast guesting strategically instead of randomly!

She’s not hustling to create daily content all the time. She’s not burning out trying to show up on every social media platform 🤢

She’s showing up once a month or so on someone else’s podcast, tracking the data, building relationships with hosts whose audiences convert, and letting her Everywhere Effect do its work 🥰

“I’ve already checked the box of ‘I have one way I’m getting in front of a new audience this month.’ Then, of course, I can layer on other tactics as well. But for one hour of my time? That’s a pretty solid ROI!”

And when those three podcast invitations landed in Jocelyn’s inbox within 24 hours? That was the compound effect of consistency showing up! It was the snowball starting to roll, validation that what she was doing was working

If you’re tired of the content hamster wheel and you want a visibility strategy that actually compounds over time instead of resetting to zero every week, this is it 🙌