Podcast tours are a great way to get in front of new audiences and share about how you serve them and attract new clients. When you go on a podcast tour, you’re being interviewed as a guest and talking about your area of expertise. When you appear on right-fit podcasts, you can make sleaze-free sales, establish yourself as an industry expert, and bring new people into your circle! 🙌
How does a podcast tour attract new clients?
Podcast tours build your authority
First off, being a podcast guest positions you as a go-to expert in your niche. Every time you speak on a podcast, you’re building credibility and trust with listeners who could become your future clients or collaborators. The podcast host is transferring the trust they’ve built with their audience over to you, and that shortcuts some of the time it takes to build the know, like, trust factor!
Podcast tours expand your reach
By tapping into different podcast audiences, you’re extending the reach of your business waaaay beyond your usual circles. Rather than spending money on ads to grow your email list, you can serve someone else’s audience and bring them into your world already having decided they like you. 😉
Podcast tours have a long lifespan
Have you ever found a new podcast, listened to a few episodes and decided you really like it… then binged the back catalog of episodes with all the topics that looked interesting? 🙋 A lot of people do that! When you’re a podcast guest, you become part of that back catalog of episodes. People will be listening to your guest episodes for potentially years to come and checking out what you have to offer–long after the episode initially airs.
Podcast tours help you make sleaze-free sales
Guest podcasting gives you the perfect platform to share your expertise and offers. One of the best ways to do that is through stories. A well-told story is unforgettable and can help your offers stick in listeners’ minds. We integrate storytelling into your Sleaze-Free Sales Framework™ when we work with clients in our retainer packages and Planting Seeds group program. By using storytelling as part of your speaking and sales strategy, you can make sales without feeling gross about it!
Want to kick off your own podcast tour?
Podcast tours are a repeatable marketing strategy that can sustainably grow your business… but you have to do it the right way. We do this for our clients inside our retainer packages and No-Fuss Podcast Tours, and here are a couple of the steps we take that you can get started with:
Find Your Right-fit Podcasts
First things first—you’ve got to do some detective work 🕵️♂️ Find podcasts that resonate with your brand values and target audience. If the audience isn’t a fit, move along! You won’t get great results from a wrong-fit podcast like that.
Crafting a Killer Podcast Pitch Email
Once you’ve found some right-fit podcasts (we curate 20-30 podcasts for our clients’ podcast tours), it’s time to stand out in the host’s inbox! Your pitch should be concise, yet compelling—and pretty please, don’t send the exact same email to every host. 🙈 Make sure to showcase the value you’ll bring to the podcast, NOT what’s in it for you.
This is just the first step to your profitable podcast tour!
Podcast tours are more than just a marketing strategy—they’re a way to authentically connect with new audiences, showcase your expertise, and grow your business in a sustainable, sleaze-free way. By aligning yourself with the right podcasts, crafting thoughtful pitch emails, and using storytelling to share your offers, you can build trust, expand your reach, and even generate sales without feeling pushy or salesy.
Whether you’re just starting or looking to refine your approach, podcast tours offer a long-lasting way to grow your authority and attract the right clients to your business. So, why not take the first step? 😃 With the right strategy in place, you’ll create meaningful connections and lasting results that have the potential to grow your business for years to come.
Want a jumpstart on your podcast tour? Book your No-Fuss Podcast Tour! We’ll curate 20-30 right-fit podcasts for you, and we can even write a customized pitch email for every single podcast. 🎉
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